How the recession is affecting advertising.

I'm sure we've all noticed it, the advertising climate is changing, where once there were well produced adverts for new cars and wrist watches there are now cheap looking ad's for local weight loss clinics and C list celebrities biographies.

While that may be bad news for mass media (the current forerunners in advertising) it's an incredible opportunity for ourselves and the other underdogs of the advertising game.

With companies everywhere struggling to cut their expenses in every possible way switching to a cheaper advertising source may be a great means to achieve their goals. Every revolution requires an instigator, and I firmly believe that this global recession may provide that spark for an equally global renaissance in advertising.

Every cloud has a silver lining, but this one, it appears, is encrusted in diamonds (for the advertising world at least). While it may offer little consolation for those unfortunate millions who have lost their jobs, it will guide businesses out of the darkness of mass media commercials towards the light of Uber targeted advertisement.

We are about to enter a golden age of advertising, now may be the ONLY opportunity for you to get on board as we may be closing our doors to new customers pretty soon. So, for advertisers and eBayers alike, get ready to be at the cutting edge of modernity, welcome to AdZey.com

How to get the best value from your adverts

1.Think carefully about what products you would like to advertise with.

If you sell iPod accessories, consider sending your ad's with new iPods. People who have just purchased a new product are likely to be interested in accessories for it.

If you sell new iPods, consider sending your adverts with replacement parts for broken devices. If a person is ordering spare parts it is likely that their iPod has recently broken and will want to replace it. If you would like any advice in this area please don't hesitate to contact us.

2.Think carefully about which online store you would like to partner with.

Trust is a major factor in any online purchase. Many people are still afraid to pay for a product that they cannot see. Amazon however has managed to gain the trust of most internet users to a degree that you can no longer be sure that Amazon customers will feel safe ordering from your store.

If you are worried about this happening to you, consider only shipping your adverts with products sold on eBay or independent eCommerce stores.

3.Geo-target your adverts!

If you do not ship your products worldwide then consider targeting your campaign even further by Geo-targeting your adverts. This way adverts are only sent to people in your delivery area.

4.Carefully plan your campaigns time frame.

If you sell a product that is more likely to be purchased at a particular time or year. eg. Christmas lights, or valentines day cards it's important to plan how long your campaign will take, allowing time for shipping ect.

5.Take care when designing your advert.

A well designed advert will prove far more successfull than a poorly designed one. If you would like, we can design it for you for a small fee.

These 5 tips, if followed carefully, will ensure that you receive a constant flow of uber targeted super high quality traffic. You should however be aware that you still need to provide a quality product/service at a reasonable price if you wish to achieve the conversion rates mentioned.

Happy holidays to you all

We’re too late to wish you a great Bodhi Day and Eid-al-Adha passed last week. But too all Christians Jews, African Americans and everyone else, no matter what holiday your enjoying. Be it Hanukkah or Kwanza, Christmas or Yule we sincerely hope that you have a super duper one!

Spend it with your families, with your friends, on holidays or at home but please, whatever you do don’t spend it at work.

With that said we apologise to announce that AdZey.com will be closed for business from December 24th to December 29th.

We will be spending it curled up by a roaring fire throwing snowballs, eating turkey and singing carols, we hope you have as good a time as we’re going to!

I’d also like to thank all AdZey.com employees, I regularly give you your fair kudos myself but rarely do we make it public. I truly hope, from the bottom of my heart, that everyone of you, from the level 1 call centre guys right up to the suits taking up space around the board table have a very merry Christmas, and a happy New year.

Dreaming of a white one,

Jake,AdZey.com founder and CEO

Welcome all eBayers!

Welcoming our new eBay members.

Our customer base is growing by the day, as the recession forces companies rethink the crazy prices they had previously paid for TV adverts and turn to a more cost effective, targeted and generally better method our traffic just goes up and up.
So, over the last few weeks we have launched a direct mail campaign to inform our friends on eBay that we are, once again, accepting new members. Over 3,000 new members registered last week with more expected over the next few days.

We are sure that you will all have a highly positive experience here and, should you have any questions please feel free to drop us a line.

Not only is this great news for our new eBaying friends but it means that Advertisers too can benefit from our EVEN MORE targeted advertisement! Great job guys!

Seven reasons why untargeted advertisement doesn’t, can’t and won’t work for your business.

With so many sites out there offering half a million hits for a hundred bucks or less it’s tempting to forget everything you’ve ever heard about eCommerce and try to make your business a success with them. Well, next time you feel that way just think about the following 7 reasons to rethink.

1.You want BUYERS not VISITORS! If you buy untargeted traffic then the people you’re paying to visit your site are completely random. If your site is eBay or Amazon that’s ok (because they sell everything) but if you operate a niche site then you will struggle to convert these hits into sales!

2.Low quality traffic won’t click on your Adverts! All cheap traffic systems use adware or pop-ups to trick users into visiting your site. The only ting these people will click is the back button on their browser!

3.It will ruin your reputation. Unless you’ve been living in a cave on mars with your fingers in your ears for the last five years you will have noticed that it’s a very specific type of site that uses pop-ups, porn sites, gaming sites, basically they are not sites that you’d like to be associated with.

4.It won’t generate a “buzz”. This is one of the reasons we hear most often for using cheap advertising methods. It simply isn’t true. People who have been tricked into visiting your site will not even read your content, and they certainly won’t blog about it!

5.Visitors who don’t buy actually cost you money! Sure, an individual visitor won’t cost you much but a million visitors will cost a considerable amount in bandwidth. Be sure to factor this in if you do decide to order mass traffic.

6.It (probably) won’t affect your Alexa ranking. Your Alexa ranking only counts visits from users with the Alexa plug-in installed. Users who get tricked into visiting your site are (generally) not the most computer literate and will therefore not have the plug-in installed.

7.Decreases value of advertisement on your site- If you use CPM (cost per ‘000) adverts on your site then you will know that your clients monitor very closely the number of clicks, and the quality of clicks they get. If you pay to have thousands, hundreds of thousands or even millions or visitors be sent to your site then the number of clicks per thousand views will decrease drastically. This will Permanently reduce the value of Ad slots on your site.

Convinced? If not then please, before you dump ALL your ad budget into untargeted ad's do a test with a small number of ads...we're pretty sure you'll agree with us when you see the results.